As the baby boomers continue to age – the Australian health industry must keep pace. In the last several years it has grown by a whopping 7.6% annually. Of the $87.3 billion that is spent every year on health, $37 billion comes from the Federal Government alone. Private health insurance and out-of-pocket payments by patients…
“Everything old is new again” was a song that was popularised by international singing sensation Peter Allen in his 1979 smash hit of the same name. The song was also featured in the movie All That Jazz directed by Bob Fosse and starring Roy Scheider as Joseph “Joe” Gideon. As fashions go around every ten…
In the next twelve months 20% of the contacts on your B2B lists will not be there or will be working in a different role. As your in-house database gets older the effectiveness of your sales and marketing communications will diminish. The results of marketing campaigns become clouded as it becomes more difficult to ascertain…
“What we’ve got here is failure to communicate” is a quote from the 1967 film Cool Hand Luke. What the “Captain” (Strother Martin) was referring to when he said this line in the film to Luke (Paul Newman) was the difficulty in reaching some people ie “some men you just can’t reach”. In the real…
Let’s face it suppliers really have got no control over how government buyers can find them. The options are endless and include direct mail, conferences, sales representations, magazines, using LinkedIn a social media tool and email blasts. Direct mail Data driven marketing campaigns are not always about email and telephone calls. There is a trend…
Following the money trail makes good business sense. The 1976 drama-documentary movie All the President’s Men which starred actors Dustin Hoffman and Robert Redford, uncover the details of the Watergate scandal that leads to President Nixon’s resignation. While researching a story about a botched 1972 burglary of Democratic Party headquarters at the Watergate apartment complex,…
If you want to get the maximum results from your school email marketing campaigns you need to put everything in your favour. The commonly accepted “best times” to send your email campaign go out the window when it comes to schools. Consider the following when planning your 2014 school marketing program. 1. School Terms You…
Within the B2B space lies B2G, business to government which involves doing business with the public sector. B2G enterprises engage one-on-one with public sector buyers, influencers and decision makers but opportunities to bid for government work generally have to be advertised and posted in the form of tenders, RFPs, RFIs and RFQs to which suppliers…
When selling to schools the key is to engage directly with the right prospects. Teachers and administrators are hounded daily by pushy sales reps so their natural response will be to turn you away. Here are 10 tips to get you noticed: 1. Match your audience to your product – target…
What is the difference between sales and marketing? Traditionally speaking, the difference is sales is “tactical” whilst marketing is “strategic”. In small companies, one person may do both but in large companies, multiple people may perform these functions. To do both properly requires a good deal of self discipline, time management and a strong personal…