As marketers we have a variety of options to reach schools including email, phone, snail mail, door knocking, social media and fax. Each of these options have strengths and weaknesses. So what works best? 1. In recent years there has been a move back to snail mail but it is also the most expensive option…
Have you ever sat in a restaurant and the waiter serves everyone else before he gets around to serving you? Do you feel like you must be wearing Harry Potter’s invisibility cloak? Sometimes in business we feel the same way. Customers are buying from our competitors but not us. Are we invisible? We have the…
From conversations with our clients there seems to be confusion over the laws surrounding privacy and email (spam). The two are often confused but in reality are quite separate. Both have been designed to protect the rights of the individual but in completely different ways. Following is an overview of both as they relate to…
As our team of data analysts go about their daily task of updating the database we are always amazed at the level of change. With our team updating the B2B data all year round we are in a very good position to identify the areas of public sector most affected by changing government policies. …
What does it actually mean when you see ‘Shared Services’ in a contact’s job title? What actual service is being shared… and by whom? A shared services model is the sharing of back office functions. In the private sector this has traditionally existed in ‘head offices’ whilst in the public sector it has taken the…
Have you ever thought about buying a marketing list but been put off by thinking you may already have some of the contacts on your in-house lists? It’s a common concern and one that stops many people buying outside lists altogether. The good news is there is a way to acquire the contacts you don’t…
As the baby boomers continue to age – the Australian health industry must keep pace. In the last several years it has grown by a whopping 7.6% annually. Of the $87.3 billion that is spent every year on health, $37 billion comes from the Federal Government alone. Private health insurance and out-of-pocket payments by patients…
“Everything old is new again” was a song that was popularised by international singing sensation Peter Allen in his 1979 smash hit of the same name. The song was also featured in the movie All That Jazz directed by Bob Fosse and starring Roy Scheider as Joseph “Joe” Gideon. As fashions go around every ten…
In the next twelve months 20% of the contacts on your B2B lists will not be there or will be working in a different role. As your in-house database gets older the effectiveness of your sales and marketing communications will diminish. The results of marketing campaigns become clouded as it becomes more difficult to ascertain…
“What we’ve got here is failure to communicate” is a quote from the 1967 film Cool Hand Luke. What the “Captain” (Strother Martin) was referring to when he said this line in the film to Luke (Paul Newman) was the difficulty in reaching some people ie “some men you just can’t reach”. In the real…