What do football matches, guitar solos, bargain shopping and public sector marketing all have in common? Timing. In the public sector the timing of your marketing campaigns can make the difference between success and a failure. Generally tagged as “Buying Cycles” you can plan your marketing calendar against when buyers, specifiers and decision makers in…
Don’t underestimate the humble fax when it comes to schools – one of the few remaining markets where fax still works. Fax is the most cost effective way to deliver a hard copy message to schools. Lists of fax numbers Make sure you buy a list with first and last name, position etc (as well…
In the digital age, email is often seen as reigning supreme in marketing campaigns. However, A-ZGovBIZ argues that snail mail is not dead. In fact, it might be that email and mail are not mutually exclusive marketing tools. Here’s why. New Trends in Mail Data driven marketing campaigns are not always about email and telephone…
Tasmania has a new boat on its waters and QLD is calling for investment, so it might be time for your company to make a splash in the emergency services market. Australian emergency services perform outstanding work all year. Just one example is the launch of the Van Diemen by the Tasmanian Police. The high…
The hype of the 2013 election may be over, but your engagement with an evolving public sector is set to continue. Here’s three strategy tips to consider when retaining with your health, government or education customers in the post-election environment. 1. Know your audience The public sector is an ever-changing space, with complicated structures and…
The schools market is flooded with marketing messages as suppliers compete for the hearts and minds of teachers, principals and other decision makers. Schools are bombarded daily with emails, letters, faxes, ads in magazines and phone calls. It’s a wonder teachers actually get any work done! The end goal is to capture “share of mind”…
With minor parties and the Greens controlling the balance of power in the Senate, Australia’s leading business groups are concerned the attempted eradication of the carbon tax could lead to a double dissolution. The Liberal Party easily formed a majority government, claiming a probable 90 seats in the House of Representatives to Labor’s 57. Prime…
Navigating through the world of tenders is often a complicated task for those looking to reach out to the public sector. Finding the right tender can make your next financial quarter, or possibly set you in good stead for the year ahead. Whether you are looking to expand into unknown territory or continue to replenish…
Business-to-government marketing, commonly abbreviated to B2G, is the process of private sector organisations marketing their products towards federal, state or local government bodies. B2G can best be understood as a subset of the traditional definition of marketing activities as being either business-to-business (B2B) or business-to-consumer (B2C). Whilst there are significant similarities between B2B and B2G,…
As the international community watches Australia choose its 28th Prime Minister attention is being drawn to more than just the overuse of “fair dinkum” or the under-use of fair coverage in tabloid headlines. It’s a time for Australia to stand out in the international arena for a range of issues; enticing more international brands and…